They also glimpse what the entire Spotify community gravitated toward throughout the twelve months prior. Users don’t just get to see what they listened to most throughout the year. With this simple action, the ever-popular music streaming service has created a real (and very highly anticipated) phenomenon. Toward the end of each year, Spotify sends out personalized rankings to each user, providing them with a rundown of their most-played music of the year. It’s become something of an annual tradition in recent years: the release of Spotify Wrapped.
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